Online spending distribution Australia 2024, by category

Published by Statista Research Department, Apr 2, 2025

In 2024, the online marketplaces segment accounted for just over 23 percent of the total online purchases made in Australia. Food and liquor was the second largest online shopping segment, with an e-commerce sales share of almost 20 percent. Books, stationery, and multimedia accounted for the smallest share of online sales, at only 3.2 percent.

Distribution of online spending on goods in Australia in 2024, by category

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Release date

March 2025

Region

Australia

Survey time period

2024

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Statistics on " E-commerce in Australia "

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Other statistics that may interest you E-commerce in Australia

Overview

6

Online retail expenditure

7

Online retailers and marketplaces

8

Consumer attitudes and behaviors

5

Digital payments

5

Further related statistics

18

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Topics

E-commerce in AustraliaE-commerce worldwideAmazoneBay Inc.Online marketplaces
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