U.S. shaving lotion and men's fragrances unit sales by type 2024

Published by
D. Petruzzi,
Feb 26, 2025

Unit sales of men's fragrance products in the United States in 2024 were highest for shaving lotions, cologne, and talc. Men's gift packs and sets generated sales amounting to about 11 million units that year.

Shaving lotion and men's fragrance unit sales in the United States in 2024, by type (in million units)

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Release date

2024

Region

United States

Survey time period

52 weeks ended October 6, 2024

Supplementary notes

Total U.S. sales through food, drug and mass merchandise outlets for the 52 weeks ended October 6, 2024. 
Figures were rounded.

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Topics

Men's shaving in the U.S. - statistics & factsCosmetics industry in the U.S.Cosmetics in CanadaFragrance market in the U.S.Hair care market in the U.S.
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