This statistic illustrates the likelihood of international travelers to visit Britain following the decision of the EU referendum ('brexit') in 2016, according to a consumer sentiment survey conducted in March 2018. Overall, the majority of respondents stated that the referendum result made no difference to their likelihood to visit Britain. Chinese travelers were the market most likely to visit Britain, with 31 percent saying they were more likely to visit and 27 percent much more likely. Only four percent of Chinese respondents said they were less likely to visit.
Following the referendum decision, would you say you are more likely to visit Britain in the future, less likely, or does it make no difference?
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Following the referendum decision, would you say you are more likely to visit Britain in the future, less likely, or does it make no difference?
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International travelers (taken a holiday abroad in last three years) from 9 markets**
Method of interview
Online survey
Supplementary notes
* 500 respondents per market. ** A total of 9 international markets were surveyed: Germany, France, Italy, Netherlands, Poland, Spain, Sweden, China and the USA. Don't know responses are not displayed.
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VisitBritain. (June 19, 2018). Following the referendum decision, would you say you are more likely to visit Britain in the future, less likely, or does it make no difference? [Graph]. In Statista. Retrieved May 07, 2025, from https://www.statista.com/statistics/912091/likelihood-of-tourists-visiting-britain-since-brexit-decision-uk/
VisitBritain. "Following the referendum decision, would you say you are more likely to visit Britain in the future, less likely, or does it make no difference?." Chart. June 19, 2018. Statista. Accessed May 07, 2025. https://www.statista.com/statistics/912091/likelihood-of-tourists-visiting-britain-since-brexit-decision-uk/
VisitBritain. (2018). Following the referendum decision, would you say you are more likely to visit Britain in the future, less likely, or does it make no difference?. Statista. Statista Inc.. Accessed: May 07, 2025. https://www.statista.com/statistics/912091/likelihood-of-tourists-visiting-britain-since-brexit-decision-uk/
VisitBritain. "Following The Referendum Decision, Would You Say You Are More Likely to Visit Britain in The Future, Less Likely, or Does It Make No Difference?." Statista, Statista Inc., 19 Jun 2018, https://www.statista.com/statistics/912091/likelihood-of-tourists-visiting-britain-since-brexit-decision-uk/
VisitBritain, Following the referendum decision, would you say you are more likely to visit Britain in the future, less likely, or does it make no difference? Statista, https://www.statista.com/statistics/912091/likelihood-of-tourists-visiting-britain-since-brexit-decision-uk/ (last visited May 07, 2025)
Following the referendum decision, would you say you are more likely to visit Britain in the future, less likely, or does it make no difference? [Graph], VisitBritain, June 19, 2018. [Online]. Available: https://www.statista.com/statistics/912091/likelihood-of-tourists-visiting-britain-since-brexit-decision-uk/
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