The total advertising expenditure in Japan amounted to **** trillion Japanese yen in 2024, which was an increase of about *** billion yen compared to the previous year. As a breakdown of the advertising expenditure by medium shows, internet advertising accounted for **** percent of the expenditure during that year.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Dentsu. (February 27, 2025). Total advertising expenditure in Japan from 2015 to 2024 (in trillion Japanese yen) [Graph]. In Statista. Retrieved July 26, 2025, from https://www.statista.com/statistics/912788/japan-total-advertising-expenditure/
Dentsu. "Total advertising expenditure in Japan from 2015 to 2024 (in trillion Japanese yen)." Chart. February 27, 2025. Statista. Accessed July 26, 2025. https://www.statista.com/statistics/912788/japan-total-advertising-expenditure/
Dentsu. (2025). Total advertising expenditure in Japan from 2015 to 2024 (in trillion Japanese yen). Statista. Statista Inc.. Accessed: July 26, 2025. https://www.statista.com/statistics/912788/japan-total-advertising-expenditure/
Dentsu. "Total Advertising Expenditure in Japan from 2015 to 2024 (in Trillion Japanese Yen)." Statista, Statista Inc., 27 Feb 2025, https://www.statista.com/statistics/912788/japan-total-advertising-expenditure/
Dentsu, Total advertising expenditure in Japan from 2015 to 2024 (in trillion Japanese yen) Statista, https://www.statista.com/statistics/912788/japan-total-advertising-expenditure/ (last visited July 26, 2025)
Total advertising expenditure in Japan from 2015 to 2024 (in trillion Japanese yen) [Graph], Dentsu, February 27, 2025. [Online]. Available: https://www.statista.com/statistics/912788/japan-total-advertising-expenditure/
