This statistic depicts the average number of extra purchases and returners consumers in the U.S. think they would make per month as a result of online retailers adopting 'try-before-you-buy' in 2018. During the survey, consumers stated that they expect to make just under five additional purchases per month if online retailers adopt 'try-before-you-buy' as part of their business model. 'Try-before-you-buy' is where customers are able to order multiple items before deciding what they wish to keep.
Number of extra purchases and returns U.S. customers think they would make each month on average as a result of ‘try-before-you-buy’ in 2018
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Number of extra purchases and returns U.S. customers think they would make each month on average as a result of ‘try-before-you-buy’ in 2018
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200 retailers and 4,000 consumers from the U.S. and U.K.
Method of interview
Online survey
Supplementary notes
Date and methodology of the survey, and the age of the respondents not stated by the source.
Portion of respondents from the U.S. not specified by the source.
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Brightpearl. (March 19, 2018). Number of extra purchases and returns U.S. customers think they would make each month on average as a result of ‘try-before-you-buy’ in 2018 [Graph]. In Statista. Retrieved May 22, 2025, from https://www.statista.com/statistics/915792/reverse-logistics-additional-purchases-returns-us-try-before-you-buy/
Brightpearl. "Number of extra purchases and returns U.S. customers think they would make each month on average as a result of ‘try-before-you-buy’ in 2018." Chart. March 19, 2018. Statista. Accessed May 22, 2025. https://www.statista.com/statistics/915792/reverse-logistics-additional-purchases-returns-us-try-before-you-buy/
Brightpearl. (2018). Number of extra purchases and returns U.S. customers think they would make each month on average as a result of ‘try-before-you-buy’ in 2018. Statista. Statista Inc.. Accessed: May 22, 2025. https://www.statista.com/statistics/915792/reverse-logistics-additional-purchases-returns-us-try-before-you-buy/
Brightpearl. "Number of Extra Purchases and Returns U.S. Customers Think They Would Make Each Month on Average as a Result of ‘try-before-you-buy’ in 2018." Statista, Statista Inc., 19 Mar 2018, https://www.statista.com/statistics/915792/reverse-logistics-additional-purchases-returns-us-try-before-you-buy/
Brightpearl, Number of extra purchases and returns U.S. customers think they would make each month on average as a result of ‘try-before-you-buy’ in 2018 Statista, https://www.statista.com/statistics/915792/reverse-logistics-additional-purchases-returns-us-try-before-you-buy/ (last visited May 22, 2025)
Number of extra purchases and returns U.S. customers think they would make each month on average as a result of ‘try-before-you-buy’ in 2018 [Graph], Brightpearl, March 19, 2018. [Online]. Available: https://www.statista.com/statistics/915792/reverse-logistics-additional-purchases-returns-us-try-before-you-buy/
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