The data displays the number of B2B sites researched prior to making a purchase according to B2B buyers in the United States as of the first quarter of 2018. During the survey period, 59.5 percent of B2B buyers stated that prior to completing any purchase they researched at least two to three B2B sites, while in comparison 29.7 percent of respondents reported that they researched at least four to seven sites before making a purchase.
Number of B2B sites researched prior to making a purchase according to B2B buyers in the United States as of 1st quarter 2018
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Digital Commerce 360, & B2B E-Commerce World (B2BecNews). (September 4, 2018). Number of B2B sites researched prior to making a purchase according to B2B buyers in the United States as of 1st quarter 2018 [Graph]. In Statista. Retrieved May 05, 2025, from https://www.statista.com/statistics/917375/number-b2b-sites-researched-prior-purchasing-by-b2b-buyers-usa/
Digital Commerce 360, und B2B E-Commerce World (B2BecNews). "Number of B2B sites researched prior to making a purchase according to B2B buyers in the United States as of 1st quarter 2018." Chart. September 4, 2018. Statista. Accessed May 05, 2025. https://www.statista.com/statistics/917375/number-b2b-sites-researched-prior-purchasing-by-b2b-buyers-usa/
Digital Commerce 360, B2B E-Commerce World (B2BecNews). (2018). Number of B2B sites researched prior to making a purchase according to B2B buyers in the United States as of 1st quarter 2018. Statista. Statista Inc.. Accessed: May 05, 2025. https://www.statista.com/statistics/917375/number-b2b-sites-researched-prior-purchasing-by-b2b-buyers-usa/
Digital Commerce 360, and B2B E-Commerce World (B2BecNews). "Number of B2b Sites Researched Prior to Making a Purchase According to B2b Buyers in The United States as of 1st Quarter 2018." Statista, Statista Inc., 4 Sep 2018, https://www.statista.com/statistics/917375/number-b2b-sites-researched-prior-purchasing-by-b2b-buyers-usa/
Digital Commerce 360 & B2B E-Commerce World (B2BecNews), Number of B2B sites researched prior to making a purchase according to B2B buyers in the United States as of 1st quarter 2018 Statista, https://www.statista.com/statistics/917375/number-b2b-sites-researched-prior-purchasing-by-b2b-buyers-usa/ (last visited May 05, 2025)
Number of B2B sites researched prior to making a purchase according to B2B buyers in the United States as of 1st quarter 2018 [Graph], Digital Commerce 360, & B2B E-Commerce World (B2BecNews), September 4, 2018. [Online]. Available: https://www.statista.com/statistics/917375/number-b2b-sites-researched-prior-purchasing-by-b2b-buyers-usa/