The terrestrial television advertising expenditure in Japan stood at 1.64 trillion Japanese yen in 2024. This was an increase of about 30 billion yen compared to the previous year.
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Dentsu. (February 27, 2025). Terrestrial television advertising expenditure in Japan from 2015 to 2024 (in trillion Japanese yen) [Graph]. In Statista. Retrieved June 20, 2025, from https://www.statista.com/statistics/918362/japan-terrestrial-television-advertising-expenditures/
Dentsu. "Terrestrial television advertising expenditure in Japan from 2015 to 2024 (in trillion Japanese yen)." Chart. February 27, 2025. Statista. Accessed June 20, 2025. https://www.statista.com/statistics/918362/japan-terrestrial-television-advertising-expenditures/
Dentsu. (2025). Terrestrial television advertising expenditure in Japan from 2015 to 2024 (in trillion Japanese yen). Statista. Statista Inc.. Accessed: June 20, 2025. https://www.statista.com/statistics/918362/japan-terrestrial-television-advertising-expenditures/
Dentsu. "Terrestrial Television Advertising Expenditure in Japan from 2015 to 2024 (in Trillion Japanese Yen)." Statista, Statista Inc., 27 Feb 2025, https://www.statista.com/statistics/918362/japan-terrestrial-television-advertising-expenditures/
Dentsu, Terrestrial television advertising expenditure in Japan from 2015 to 2024 (in trillion Japanese yen) Statista, https://www.statista.com/statistics/918362/japan-terrestrial-television-advertising-expenditures/ (last visited June 20, 2025)
Terrestrial television advertising expenditure in Japan from 2015 to 2024 (in trillion Japanese yen) [Graph], Dentsu, February 27, 2025. [Online]. Available: https://www.statista.com/statistics/918362/japan-terrestrial-television-advertising-expenditures/