Performance-based online advertising expenses in Japan 2015-2024
The performance-based internet advertising expenditure in Japan amounted to approximately 2.61 trillion Japanese yen in 2024. The value more than quadrupled since 2015.
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Performance-based internet advertising expenditure in Japan from 2015 to 2024 (in billion Japanese yen)
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- Satellite TV advertising expenses in Japan 2015-2024
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* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$1,299 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Dentsu. (March 12, 2025). Performance-based internet advertising expenditure in Japan from 2015 to 2024 (in billion Japanese yen) [Graph]. In Statista. Retrieved June 12, 2025, from https://www.statista.com/statistics/918458/japan-internet-performance-based-advertising-expenditures/
Dentsu. "Performance-based internet advertising expenditure in Japan from 2015 to 2024 (in billion Japanese yen)." Chart. March 12, 2025. Statista. Accessed June 12, 2025. https://www.statista.com/statistics/918458/japan-internet-performance-based-advertising-expenditures/
Dentsu. (2025). Performance-based internet advertising expenditure in Japan from 2015 to 2024 (in billion Japanese yen). Statista. Statista Inc.. Accessed: June 12, 2025. https://www.statista.com/statistics/918458/japan-internet-performance-based-advertising-expenditures/
Dentsu. "Performance-based Internet Advertising Expenditure in Japan from 2015 to 2024 (in Billion Japanese Yen)." Statista, Statista Inc., 12 Mar 2025, https://www.statista.com/statistics/918458/japan-internet-performance-based-advertising-expenditures/
Dentsu, Performance-based internet advertising expenditure in Japan from 2015 to 2024 (in billion Japanese yen) Statista, https://www.statista.com/statistics/918458/japan-internet-performance-based-advertising-expenditures/ (last visited June 12, 2025)
Performance-based internet advertising expenditure in Japan from 2015 to 2024 (in billion Japanese yen) [Graph], Dentsu, March 12, 2025. [Online]. Available: https://www.statista.com/statistics/918458/japan-internet-performance-based-advertising-expenditures/
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