Aspects of car dealership experience least enjoyed during purchase in Germany 2018

Aspects of vehicle dealership experience German consumers enjoyed the least during purchase in 2018

CharacteristicShare of respondents
Too much paperwork 52%
Location 37%
Pricing issues/haggling 36%
Lack of availability/stock 30%
Overall purchase experience took too long 27%
Poor demonstration of in-vehicle features/technology 19%
Poor dealer responsiveness to emails/texts/phone calls 15%
Dealer did not have access to information already provided 15%
Pushy sales person 14%
Poor showroom/dealership condition 10%
Poor technology/digital tools 9%
Created with Highcharts 7.2.2Share of respondents52%52%37%37%36%36%30%30%27%27%19%19%15%15%15%15%14%14%10%10%9%9%Too much paperworkLocationPricing issues/hagglingLack of availability/stockOverall purchase experience took too longPoor demonstration of in-vehicle features/technologyPoor dealer responsiveness to emails/texts/phone callsDealer did not have access to information already providedPushy sales personPoor showroom/dealership conditionPoor technology/digital tools
0%5%10%15%20%25%30%35%40%45%50%55%60%
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Source

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Release date

February 2018

Region

Germany

Survey time period

2018

Number of respondents

803 respondents

Age group

18 years and older

Supplementary notes

Survey question: What are the top three aspects of the dealer experience you disliked most when you acquired your current vehicle?

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