In 2020, many e-commerce companies in selected European countries had unnecessary issues, which disrupt the webpage's checkout flow and cause consumers to abandon their order. For example, nearly half of the e-commerce shops reviewed in these countries did not confirm the type of card used when a card number was entered, missing the opportunity to validate payment details in real-time. About one in five e-commerce websites did not allow card numbers to be entered without spaces, annoyingly forcing customers to enter the digits in a certain way.
Leading issues causing friction for consumers on e-commerce checkout pages in Europe in 2020
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Stripe. (June 3, 2020). Leading issues causing friction for consumers on e-commerce checkout pages in Europe in 2020 [Graph]. In Statista. Retrieved May 07, 2025, from https://www.statista.com/statistics/922515/leading-online-checkout-form-errors-in-europe/
Stripe. "Leading issues causing friction for consumers on e-commerce checkout pages in Europe in 2020." Chart. June 3, 2020. Statista. Accessed May 07, 2025. https://www.statista.com/statistics/922515/leading-online-checkout-form-errors-in-europe/
Stripe. (2020). Leading issues causing friction for consumers on e-commerce checkout pages in Europe in 2020. Statista. Statista Inc.. Accessed: May 07, 2025. https://www.statista.com/statistics/922515/leading-online-checkout-form-errors-in-europe/
Stripe. "Leading Issues Causing Friction for Consumers on E-commerce Checkout Pages in Europe in 2020." Statista, Statista Inc., 3 Jun 2020, https://www.statista.com/statistics/922515/leading-online-checkout-form-errors-in-europe/
Stripe, Leading issues causing friction for consumers on e-commerce checkout pages in Europe in 2020 Statista, https://www.statista.com/statistics/922515/leading-online-checkout-form-errors-in-europe/ (last visited May 07, 2025)
Leading issues causing friction for consumers on e-commerce checkout pages in Europe in 2020 [Graph], Stripe, June 3, 2020. [Online]. Available: https://www.statista.com/statistics/922515/leading-online-checkout-form-errors-in-europe/