In a survey conducted in February 2023, responding marketers in the United States indicated that19 percent of their marketing budget was devoted to mobile marketing. This figure saw a spike in 2020 during the coronavirus pandemic outbreak and feel nearly 10 percent by September 2022.
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Share of marketing budgets devoted to mobile marketing according to CMOs in the United States from 2015 to 2024
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The CMO Survey. (March 28, 2023). Share of marketing budgets devoted to mobile marketing according to CMOs in the United States from 2015 to 2024 [Graph]. In Statista. Retrieved July 05, 2025, from https://www.statista.com/statistics/926403/mobile-marketing-budget-share-usa/
The CMO Survey. "Share of marketing budgets devoted to mobile marketing according to CMOs in the United States from 2015 to 2024." Chart. March 28, 2023. Statista. Accessed July 05, 2025. https://www.statista.com/statistics/926403/mobile-marketing-budget-share-usa/
The CMO Survey. (2023). Share of marketing budgets devoted to mobile marketing according to CMOs in the United States from 2015 to 2024. Statista. Statista Inc.. Accessed: July 05, 2025. https://www.statista.com/statistics/926403/mobile-marketing-budget-share-usa/
The CMO Survey. "Share of Marketing Budgets Devoted to Mobile Marketing According to Cmos in The United States from 2015 to 2024." Statista, Statista Inc., 28 Mar 2023, https://www.statista.com/statistics/926403/mobile-marketing-budget-share-usa/
The CMO Survey, Share of marketing budgets devoted to mobile marketing according to CMOs in the United States from 2015 to 2024 Statista, https://www.statista.com/statistics/926403/mobile-marketing-budget-share-usa/ (last visited July 05, 2025)
Share of marketing budgets devoted to mobile marketing according to CMOs in the United States from 2015 to 2024 [Graph], The CMO Survey, March 28, 2023. [Online]. Available: https://www.statista.com/statistics/926403/mobile-marketing-budget-share-usa/
