Department stores preference in South Korea 2024

Published by
Nina Jobst,
Jan 24, 2025

According to a survey among South Korean consumers, about 28.6 percent of respondents chose Shinsegae Department Store as their preferred department store chain in South Korea. Lotte Department Store and The Hyundai followed in second and third place, at around 21 and 18 percent of response share, respectively.

Preferred department store chains in South Korea as of July 2024

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Release date

July 2024

Region

South Korea

Survey time period

July 20 to 22, 2024

Number of respondents

4,029 respondents

Age group

18 years and older

Method of interview

Telephone omnibus survey (CATI-omnibus)

Supplementary notes

Figures were calibrated considering the gender, age and region of respondents proportionally to the registered population as of July 2024.

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