This chart depicts number of unique users of Netflix in Italy in July 2018, by access platform and age group of users. According to data, 2.6 million of Netflix users were aged over 35, while among the younger users aged between 18 and 24 years old, the majority accessed to the platform through the mobile app.
Number of unique users of Netflix in Italy in July 2018, by access platform and age group of users
(in millions)
Characteristic
18-24
25-34
Over 35
Mobile Web
0.3
0.2
0.5
Desktop
0.3
0.3
1.6
Mobile App
0.6
0.5
0.9
Total digital audience
1
0.8
2.6
00.511.522.53
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Edimaker . (October 11, 2018). Number of unique users of Netflix in Italy in July 2018, by access platform and age group of users (in millions) [Graph]. In Statista. Retrieved May 02, 2025, from https://www.statista.com/statistics/932989/netflix-unique-users-by-access-platform-and-age-group-in-italy/
Edimaker . "Number of unique users of Netflix in Italy in July 2018, by access platform and age group of users (in millions)." Chart. October 11, 2018. Statista. Accessed May 02, 2025. https://www.statista.com/statistics/932989/netflix-unique-users-by-access-platform-and-age-group-in-italy/
Edimaker . (2018). Number of unique users of Netflix in Italy in July 2018, by access platform and age group of users (in millions). Statista. Statista Inc.. Accessed: May 02, 2025. https://www.statista.com/statistics/932989/netflix-unique-users-by-access-platform-and-age-group-in-italy/
Edimaker . "Number of Unique Users of Netflix in Italy in July 2018, by Access Platform and Age Group of Users (in Millions)." Statista, Statista Inc., 11 Oct 2018, https://www.statista.com/statistics/932989/netflix-unique-users-by-access-platform-and-age-group-in-italy/
Edimaker , Number of unique users of Netflix in Italy in July 2018, by access platform and age group of users (in millions) Statista, https://www.statista.com/statistics/932989/netflix-unique-users-by-access-platform-and-age-group-in-italy/ (last visited May 02, 2025)
Number of unique users of Netflix in Italy in July 2018, by access platform and age group of users (in millions) [Graph], Edimaker , October 11, 2018. [Online]. Available: https://www.statista.com/statistics/932989/netflix-unique-users-by-access-platform-and-age-group-in-italy/
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