Across the electricals sector in the United Kingdom, apple.com was the leading website in terms of share of voice, accounting for 10.66 percent in the fourth quarter of 2024. Following this, currys.co.uk and amazon rank in second and third places, with voice shares of 7.02 and 6.94 percent, respectively.
February 2025
United Kingdom
Q4 2024
Electricals sector includes: computing, home appliances, small appliances, smart tech and phones, and sound and vision.
* Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online. This 'Market' refers to thousands of the most relevant and valuable sector-specific search terms, and the thousands of players returning for each one of those individual terms. The result is a huge sub-set of search visibility and competitor / brand performance insight. According to the source, SoV was determined by analyzing 12,011 of the most commercially valuable, category-specific search terms across 73,463 sites through Google UK.
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Market overview
Leading online retailers
Web traffic
Shopping behavior
Further related statistics
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
