Leading websites in the homeware sector in the UK 2025, by share of voice

Published by Daniela Coppola, May 8, 2025

Across the UK homeware sector, the marketplace of diz.com is the leading website in terms of share of voice, accounting for 4.55 percent. dunelm.com was the second most popular website, with 4.46 share of voice.

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Leading homeware websites in the United Kingdom (UK) in the 1st quarter 2025, by share of voice

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Release date

May 2025

Region

United Kingdom

Survey time period

Q1 2025

Supplementary notes

Homeware sector includes: furniture by room, home furnishings, home accessories, cooking & dining, garden & DIY, laundry, cleaning & storage.

* Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online. This 'Market' refers to thousands of the most relevant and valuable sector-specific search terms, and the thousands of players returning for each one of those individual terms. SoV was determined by analyzing 8,615 of the most commercially valuable, category-specific search terms across 82,285 sites through Google UK.

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