Instagram: share of social network site visits in the United Kingdom (UK) 2017-2025

Published by
Stacy Jo Dixon,
Apr 16, 2025

In March 2025, the social network web visit share held by Instagram in the United Kingdom (UK) was 11 percent, a slight decrease from the previous month. The end of 2022 saw Instagram's highest web visit share, reaching 18.53 percent. The proportion of web visits in the United Kingdom also increased significantly in March and June of 2023 for the Meta owned platform, reaching 18.2 and 17.77 percent, respectively.

Social network web visit share held by Instagram in the United Kingdom (UK) from January 2017 to March 2025

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Release date

April 2025

Region

United Kingdom

Survey time period

January 2017 to March 2025

Supplementary notes

StatCounter calculates the statistics based on more than 15 billion hits online per month from more than 3 million member sites worldwide.
Includes desktop, mobile, tablet and console.
Instagram market share not recorded before January 2017.

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