In 2021, the personal hygiene segment represented over 30 percent of the beauty and personal care market in Brazil. That same year, hair care was the second largest segment in the Brazilian cosmetics market, with a share of 24 percent.
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Distribution of cosmetics and personal care market in Brazil in 2021, by segment
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COPECOH. (September 2, 2021). Distribution of cosmetics and personal care market in Brazil in 2021, by segment [Graph]. In Statista. Retrieved June 12, 2025, from https://www.statista.com/statistics/934672/personal-care-products-market-value-segment-brazil/
COPECOH. "Distribution of cosmetics and personal care market in Brazil in 2021, by segment." Chart. September 2, 2021. Statista. Accessed June 12, 2025. https://www.statista.com/statistics/934672/personal-care-products-market-value-segment-brazil/
COPECOH. (2021). Distribution of cosmetics and personal care market in Brazil in 2021, by segment. Statista. Statista Inc.. Accessed: June 12, 2025. https://www.statista.com/statistics/934672/personal-care-products-market-value-segment-brazil/
COPECOH. "Distribution of Cosmetics and Personal Care Market in Brazil in 2021, by Segment." Statista, Statista Inc., 2 Sep 2021, https://www.statista.com/statistics/934672/personal-care-products-market-value-segment-brazil/
COPECOH, Distribution of cosmetics and personal care market in Brazil in 2021, by segment Statista, https://www.statista.com/statistics/934672/personal-care-products-market-value-segment-brazil/ (last visited June 12, 2025)
Distribution of cosmetics and personal care market in Brazil in 2021, by segment [Graph], COPECOH, September 2, 2021. [Online]. Available: https://www.statista.com/statistics/934672/personal-care-products-market-value-segment-brazil/