This statistic presents the share of consumers purchasing home improvement products online in Europe in 2017, by country. Among the selected countries, shoppers in Germany and the United Kingdom are most likely to buy home improvement products online, with 11.6 percent and 10.6 percent using this purchase channel in 2017. In comparison, only 4.4 percent of French consumers and four percent of Belgian consumers shopped online for home improvement products in 2017.
This data was provided by USP Marketing Consultancy.
Share of consumers purchasing home improvement products online in Europe in 2017, by country*
national representative sample, incl. house renters and owners, people who conduct DIY jobs themselves and people who outsource it to professionals
Supplementary notes
* Figures are derived from responses to the following question asked in the survey: 'Where did you buy the product?'
** Total number for Europe. The source does not give a breakdown of number of respondents by country.
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USP Marketing Consultancy. (October 19, 2018). Share of consumers purchasing home improvement products online in Europe in 2017, by country* [Graph]. In Statista. Retrieved April 22, 2025, from https://www.statista.com/statistics/935284/consumers-buying-diy-products-online-europe/
USP Marketing Consultancy. "Share of consumers purchasing home improvement products online in Europe in 2017, by country*." Chart. October 19, 2018. Statista. Accessed April 22, 2025. https://www.statista.com/statistics/935284/consumers-buying-diy-products-online-europe/
USP Marketing Consultancy. (2018). Share of consumers purchasing home improvement products online in Europe in 2017, by country*. Statista. Statista Inc.. Accessed: April 22, 2025. https://www.statista.com/statistics/935284/consumers-buying-diy-products-online-europe/
USP Marketing Consultancy. "Share of Consumers Purchasing Home Improvement Products Online in Europe in 2017, by Country*." Statista, Statista Inc., 19 Oct 2018, https://www.statista.com/statistics/935284/consumers-buying-diy-products-online-europe/
USP Marketing Consultancy, Share of consumers purchasing home improvement products online in Europe in 2017, by country* Statista, https://www.statista.com/statistics/935284/consumers-buying-diy-products-online-europe/ (last visited April 22, 2025)
Share of consumers purchasing home improvement products online in Europe in 2017, by country* [Graph], USP Marketing Consultancy, October 19, 2018. [Online]. Available: https://www.statista.com/statistics/935284/consumers-buying-diy-products-online-europe/
