According to a consumer survey from 2020, the most trusted smartphone brand in Finland was Samsung. Approximately 40 percent of the respondents named Samsung as the most trustworthy brand, followed by Nokia with 15 percent and Apple with 14 percent.
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Most trusted smartphone brands in Finland in 2020
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The source does not provide any information regarding missing percentage points to 100 percent.
The source adds the following information: "All brand questions are “open ended” giving the opportunity for any brand, however small or local, an equal chance of being nominated.
After nominating their most “trusted brand” in each category, respondents rated that brand in terms of “Quality”, “Excellent Value”, “Strong Image”, “Understands customer needs” and “Socially responsible”. They also indicated if they were a customer/buyer of the brand they nominated and if they would recommend the brand to others."
The results have been weighted to represent the population.
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TMBI, & Valitut Palat. (September 2, 2020). Most trusted smartphone brands in Finland in 2020 [Graph]. In Statista. Retrieved May 12, 2025, from https://www.statista.com/statistics/936101/most-trusted-smartphone-brands-finland/
TMBI, und Valitut Palat. "Most trusted smartphone brands in Finland in 2020." Chart. September 2, 2020. Statista. Accessed May 12, 2025. https://www.statista.com/statistics/936101/most-trusted-smartphone-brands-finland/
TMBI, Valitut Palat. (2020). Most trusted smartphone brands in Finland in 2020. Statista. Statista Inc.. Accessed: May 12, 2025. https://www.statista.com/statistics/936101/most-trusted-smartphone-brands-finland/
TMBI, and Valitut Palat. "Most Trusted Smartphone Brands in Finland in 2020." Statista, Statista Inc., 2 Sep 2020, https://www.statista.com/statistics/936101/most-trusted-smartphone-brands-finland/
TMBI & Valitut Palat, Most trusted smartphone brands in Finland in 2020 Statista, https://www.statista.com/statistics/936101/most-trusted-smartphone-brands-finland/ (last visited May 12, 2025)
Most trusted smartphone brands in Finland in 2020 [Graph], TMBI, & Valitut Palat, September 2, 2020. [Online]. Available: https://www.statista.com/statistics/936101/most-trusted-smartphone-brands-finland/
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