Captain Morgan drinker generation distribution in the United States in 2023

Published by Jan Conway, Jan 10, 2025

In 2023, the largest group of Captain Morgan drinkers in the U.S. was Millennials, adults aged 25 to 44 years. In contrast, Gen Z consumers were the smallest contributors to the brand's market.

Share of Captain Morgan rum drinkers in the United States in 2023, by generation

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Release date

June 2024

Region

United States

Survey time period

Winter 2024

Supplementary notes

* The publication may be purchased on the Beverage Information Group's website. Includes consumers aged 21 and over only.

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