In 2018, Facebook head the ranking of most popular social media in Italy, as it was used by 90.4 percent of online users. YouTube followed with 57.8 percent of users, while Instagram ranked third with 46.1 percent on online users in the country.
Most popular social media in Italy in 2018, by share of users
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Most popular social media in Italy in 2018, by share of users
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Agenzia Giornalistica Italia, & Centro Studi Investimenti Sociali. (June 25, 2018). Most popular social media in Italy in 2018, by share of users [Graph]. In Statista. Retrieved May 08, 2025, from https://www.statista.com/statistics/937720/most-used-social-media-by-type-in-italy/
Agenzia Giornalistica Italia, und Centro Studi Investimenti Sociali. "Most popular social media in Italy in 2018, by share of users." Chart. June 25, 2018. Statista. Accessed May 08, 2025. https://www.statista.com/statistics/937720/most-used-social-media-by-type-in-italy/
Agenzia Giornalistica Italia, Centro Studi Investimenti Sociali. (2018). Most popular social media in Italy in 2018, by share of users. Statista. Statista Inc.. Accessed: May 08, 2025. https://www.statista.com/statistics/937720/most-used-social-media-by-type-in-italy/
Agenzia Giornalistica Italia, and Centro Studi Investimenti Sociali. "Most Popular Social Media in Italy in 2018, by Share of Users." Statista, Statista Inc., 25 Jun 2018, https://www.statista.com/statistics/937720/most-used-social-media-by-type-in-italy/
Agenzia Giornalistica Italia & Centro Studi Investimenti Sociali, Most popular social media in Italy in 2018, by share of users Statista, https://www.statista.com/statistics/937720/most-used-social-media-by-type-in-italy/ (last visited May 08, 2025)
Most popular social media in Italy in 2018, by share of users [Graph], Agenzia Giornalistica Italia, & Centro Studi Investimenti Sociali, June 25, 2018. [Online]. Available: https://www.statista.com/statistics/937720/most-used-social-media-by-type-in-italy/
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