Share of marketing budgets spent on influencer marketing Italy 2024
According to a 2024 survey carried out among marketing professionals in Italy, 35.2 percent of respondents said they invested less than 10 percent of their budget in influencer marketing. Respondents saying they invested between 10 and 30 percent of their budget were 45.9 percent of the total, while 5.4 percent said they put in between 30 and 50 percent. Respondents investing more than 70 percent were 5.4 percent.