This statistic displays consumers who are loyal to food and beverage brands in the United States as of June 2017, by generation. Some 95 percent of Generation X survey respondents stated that they are very or somewhat brand loyal when purchasing food and drinks.
Consumers who are loyal to food and beverage brands in the United States as of June 2017, by generation*
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ICSC. (July 7, 2017). Consumers who are loyal to food and beverage brands in the United States as of June 2017, by generation* [Graph]. In Statista. Retrieved May 08, 2025, from https://www.statista.com/statistics/942396/loyalty-to-food-and-beverage-brands-by-generation-us/
ICSC. "Consumers who are loyal to food and beverage brands in the United States as of June 2017, by generation*." Chart. July 7, 2017. Statista. Accessed May 08, 2025. https://www.statista.com/statistics/942396/loyalty-to-food-and-beverage-brands-by-generation-us/
ICSC. (2017). Consumers who are loyal to food and beverage brands in the United States as of June 2017, by generation*. Statista. Statista Inc.. Accessed: May 08, 2025. https://www.statista.com/statistics/942396/loyalty-to-food-and-beverage-brands-by-generation-us/
ICSC. "Consumers Who Are Loyal to Food and Beverage Brands in The United States as of June 2017, by Generation*." Statista, Statista Inc., 7 Jul 2017, https://www.statista.com/statistics/942396/loyalty-to-food-and-beverage-brands-by-generation-us/
ICSC, Consumers who are loyal to food and beverage brands in the United States as of June 2017, by generation* Statista, https://www.statista.com/statistics/942396/loyalty-to-food-and-beverage-brands-by-generation-us/ (last visited May 08, 2025)
Consumers who are loyal to food and beverage brands in the United States as of June 2017, by generation* [Graph], ICSC, July 7, 2017. [Online]. Available: https://www.statista.com/statistics/942396/loyalty-to-food-and-beverage-brands-by-generation-us/