Shopping intentions during Black Friday in Italy 2023, by channel

Published by Statista Research Department, May 20, 2025
This statistic presents the result of a survey about Italians' shopping intentions during the Black Friday weekend in 2023. According to the data, 34 percent of Black Friday shoppers is going to purchase products or services exclusively online, while 54 percent of respondents would shop both offline and online.
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How are you going to shop during the Black Friday sales?

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Release date

November 2023

Region

Italy

Survey time period

April 2023

Number of respondents

800 respondents

Age group

18 years and older

Special properties

total number of surveyed participants

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Statistics on " Consumer behavior in Italy "

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Other statistics that may interest you Consumer behavior in Italy

Overview

7

Shopping behavior

6

Product categories

7

Grocery shopping

4

Online shopping

5

Holiday shopping

5

Further related statistics

18

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Topics

Consumer behavior in ItalyChristmas in ItalyConsumer behavior in the NetherlandsConsumer behavior in SpainConsumer behavior in France
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