Share of Instagram in social media market India 2020-2024

Published by
Tanushree Basuroy
,
Jan 31, 2025

The share of Instagram in India's overall social media market stood at nearly 35 percent in December 2024. This was an increase compared to the same period in the previous year, reflecting the growing trend that was noted throughout 2024. Instagram has increasingly gained popularity among Indian social media users over the years, making it the second leading platform in the market after Facebook.

Share of Instagram in social media market across India from January 2020 to December 2024

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Showing entries 1 to 13 (58 entries in total)
Statistic: Share of Instagram in social media market across India from January 2020 to December 2024

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Release date

January 2025

Region

India

Survey time period

January 2020 to December 2024

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