This statistic shows consumers' perception toward private label products worldwide as of 2017. In 2017, ** percent of respondents reported that they believed that private label products responded to their expectations.
Consumers from U.S., Canada, Germany, U.K., Spain, France, Denmark, and Italy
Supplementary notes
*Private label food is equally as safe as national brand.
**Consumers shop at a specific retailer more than once per month because of its private label products, which enhances loyalty.
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Trace One. (March 21, 2017). Positive perception of consumers' toward private label products worldwide as of 2017 [Graph]. In Statista. Retrieved July 12, 2025, from https://www.statista.com/statistics/954678/positive-perception-of-consumers-toward-private-label-products-worldwide/
Trace One. "Positive perception of consumers' toward private label products worldwide as of 2017." Chart. March 21, 2017. Statista. Accessed July 12, 2025. https://www.statista.com/statistics/954678/positive-perception-of-consumers-toward-private-label-products-worldwide/
Trace One. (2017). Positive perception of consumers' toward private label products worldwide as of 2017. Statista. Statista Inc.. Accessed: July 12, 2025. https://www.statista.com/statistics/954678/positive-perception-of-consumers-toward-private-label-products-worldwide/
Trace One. "Positive Perception of Consumers' toward Private Label Products Worldwide as of 2017." Statista, Statista Inc., 21 Mar 2017, https://www.statista.com/statistics/954678/positive-perception-of-consumers-toward-private-label-products-worldwide/
Trace One, Positive perception of consumers' toward private label products worldwide as of 2017 Statista, https://www.statista.com/statistics/954678/positive-perception-of-consumers-toward-private-label-products-worldwide/ (last visited July 12, 2025)
Positive perception of consumers' toward private label products worldwide as of 2017 [Graph], Trace One, March 21, 2017. [Online]. Available: https://www.statista.com/statistics/954678/positive-perception-of-consumers-toward-private-label-products-worldwide/
