New SVOD subscribers in the U.S. 2022-2024, by platform

Published by
Julia Stoll
,
Jun 23, 2025

In the third quarter of 2024, Amazon Prime Video gained the most new subscribers among subscription video-on-demand platforms in the United States, with a share of

****
percent. Paramount+ recorded the second-highest growth in new subscribers, followed by Peacock.

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Share of new subscription video-on-demand subscribers in the United States from 1st quarter 2022 to 3rd quarter 2024, by platform

CharacteristicPrime VideoHBO MaxDisney+Discovery+NetflixHuluApple TV+Paramount+PeacockESPN+ShowtimeBritboxStarzplay
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Showing entries 1 to 11 (11 entries in total)
Statistic: Share of new subscription video-on-demand subscribers in the United States from 1st quarter 2022 to 3rd quarter 2024, by platform

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Release date

February 2025

Region

United States

Survey time period

Q1 2022 to Q3 2024

Special properties

excl. free ad-supported services; incl. activated bundle deals

Supplementary notes

The release date is the day of access.

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Statistics on " Video streaming in the United States "

Other statistics that may interest you Video streaming in the United States

Overview

7

Subscription video-on-demand

6

Ad-supported video streaming

8

Transactional video-on-demand

5

Hybrid video streaming

5

Virtual multichannel video programming distributors

4

Consumer behavior

7

Content

8

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Topics

Paramount PlusAmazon Prime VideoNetflixHuluMax
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