Distribution of online purchases of fashion products in Italy 2023, by frequency

Published by Statista Research Department, Jul 7, 2025
The most common frequency in which regular e-shoppers purchased fashion products online in Italy in 2023 was once a month, as ** percent of respondents reported doing so. However, ***** percent of respondents said that they bought fashion products at a much higher frequency of at least once a week.
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Share of online shoppers purchasing fashion products in Italy in 2023, by frequency

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Release date

February 2024

Region

Italy

Survey time period

May 31 to July 19, 2023

Number of respondents

1,504 regular e-shoppers

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

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Overview

7

Pre-purchase behavior

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Payment and delivery

6

Shopping trends

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Online purchases

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Topics

Online shopping in ItalyInternet usage in ItalyE-commerce in ItalyMobile commerce in ItalyOnline marketplaces in Italy
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