The innovation rate represents the share of self-medication revenue generated from new brands and line extensions. According to data provided by New Line Ricerche di Mercato, new brands and line extensions accounted for 9.6 percent of the total revenue generated by the whole self-medication segment in Italy in 2021. Products to tackle issues of the nervous system were the ones for which new brands and line extensions had the greatest incidence on the total revenue, followed by self-meds concerning the respiratory system.
New product codes placed on the market over the last three years.
The data refer to sales recorded by the Sta.R. panel, statistically representative of the Italian pharmacy market.
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New Line Ricerche di mercato. (January 21, 2022). Share of self-medication products revenue generated from new brands and line extensions in Italy in 2021, by category [Graph]. In Statista. Retrieved June 11, 2025, from https://www.statista.com/statistics/965642/innovation-rate-of-self-medication-products-sold-in-pharmacies/
New Line Ricerche di mercato. "Share of self-medication products revenue generated from new brands and line extensions in Italy in 2021, by category." Chart. January 21, 2022. Statista. Accessed June 11, 2025. https://www.statista.com/statistics/965642/innovation-rate-of-self-medication-products-sold-in-pharmacies/
New Line Ricerche di mercato. (2022). Share of self-medication products revenue generated from new brands and line extensions in Italy in 2021, by category. Statista. Statista Inc.. Accessed: June 11, 2025. https://www.statista.com/statistics/965642/innovation-rate-of-self-medication-products-sold-in-pharmacies/
New Line Ricerche di mercato. "Share of Self-medication Products Revenue Generated from New Brands and Line Extensions in Italy in 2021, by Category." Statista, Statista Inc., 21 Jan 2022, https://www.statista.com/statistics/965642/innovation-rate-of-self-medication-products-sold-in-pharmacies/
New Line Ricerche di mercato, Share of self-medication products revenue generated from new brands and line extensions in Italy in 2021, by category Statista, https://www.statista.com/statistics/965642/innovation-rate-of-self-medication-products-sold-in-pharmacies/ (last visited June 11, 2025)
Share of self-medication products revenue generated from new brands and line extensions in Italy in 2021, by category [Graph], New Line Ricerche di mercato, January 21, 2022. [Online]. Available: https://www.statista.com/statistics/965642/innovation-rate-of-self-medication-products-sold-in-pharmacies/
