Most popular fashion and clothing brands Great Britain 2024

According to a rating of the fashion and clothing brands among consumers in Great Britain, Adidas was the most popular brand in the fourth quarter of 2024, receiving positive opinions from almost ** percent of respondents who took part in the study. 

Footwear brands

Besides Clark's, other notable players in the footwear industry were popular with British consumers. ****, the world’s most valuable apparel brand, came in first place, far ahead of main competitors like Adidas and Puma. 

High Street retailers

While global fashion and apparel brands like Adidas, Nike, and Levi’s enjoyed slightly higher levels of popularity with consumers, home-grown retailers and brands had a place in British consumers’ hearts as well. Clarks, Next, and Primark are such retailers. Both Next and Primark registered significant revenues in the most recent financial year. Primark generated roughly *************** billion pounds in 2024.