In Italy, the importance of purchasing quickly without account creation when shopping online increased drastically from 2017 to 2022. According to the results of the survey, in 2022, the share of regular e-shoppers who reported that a fast purchase without having to create an account was important was 93 percent, up from 56 percent in 2017.
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Importance of a fast purchase without account creation when shopping online in Italy in selected years from 2017 to 2022
Characteristic
Important
Not important
2017
56%
44%
2018
55%
45%
2019
91%
9%
2021
96%
4%
2022
93%
7%
0%25%50%75%100%125%
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DPD. (April 1, 2023). Importance of a fast purchase without account creation when shopping online in Italy in selected years from 2017 to 2022 [Graph]. In Statista. Retrieved June 16, 2025, from https://www.statista.com/statistics/973540/importance-of-fast-purchases-without-account-in-italy/
DPD. "Importance of a fast purchase without account creation when shopping online in Italy in selected years from 2017 to 2022." Chart. April 1, 2023. Statista. Accessed June 16, 2025. https://www.statista.com/statistics/973540/importance-of-fast-purchases-without-account-in-italy/
DPD. (2023). Importance of a fast purchase without account creation when shopping online in Italy in selected years from 2017 to 2022. Statista. Statista Inc.. Accessed: June 16, 2025. https://www.statista.com/statistics/973540/importance-of-fast-purchases-without-account-in-italy/
DPD. "Importance of a Fast Purchase without Account Creation When Shopping Online in Italy in Selected Years from 2017 to 2022." Statista, Statista Inc., 1 Apr 2023, https://www.statista.com/statistics/973540/importance-of-fast-purchases-without-account-in-italy/
DPD, Importance of a fast purchase without account creation when shopping online in Italy in selected years from 2017 to 2022 Statista, https://www.statista.com/statistics/973540/importance-of-fast-purchases-without-account-in-italy/ (last visited June 16, 2025)
Importance of a fast purchase without account creation when shopping online in Italy in selected years from 2017 to 2022 [Graph], DPD, April 1, 2023. [Online]. Available: https://www.statista.com/statistics/973540/importance-of-fast-purchases-without-account-in-italy/
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