Hotel occupancy rate in Italy by city 2024| Statista

According to a February 2025 study, Florence was the Italian city with the highest average occupancy rate in four-star hotels in 2024, with an average occupancy rate of 77.5 percent. Meanwhile, Venice was the most expensive Italian city based on the average price of four-star hotels in December 2024. The occupancy rate is a key metric used in the hotel industry. It is calculated by dividing the number of occupied rooms by the number of available rooms in a specific period and multiplying by 100 to obtain a percentage.

Leading cities for average occupancy rate in four-star hotels in Italy in 2024

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Release date

February 2025

More information

Region

Italy

Survey time period

2024

Number of respondents

approx. 550¹

Special properties

accommodation managers

Method of interview

Panel survey

Supplementary notes

¹ The source specified that figures are based on a panel survey of more than 550 managers working for three-star, four-star, and five-star travel accommodation establishments.

For the purpose of the statistic, only the 15 cities with the highest occupancy rate were selected. The original source included the following 39 cities: Turin, Genoa, Milan, Como, Brescia, Bergamo, Parma, Reggio Emilia, Modena, Trento, Bolzano, Venice, Verona, Vicenza, Padua, Treviso, Udine, Trieste, Ferrara, Bologna, Ravenna, Rimini, San Marino, Florence, Pisa, Siena, Ancona, Pesaro, Perugia, Rome, Pescara, Naples, Bari, Taranto, Palermo, Messina, Catania, Cagliari, Sassari.

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