Marketing automation KPIs after the coronavirus (COVID-19) lockdown Italy 2020

Published by
Michele Majidi,
Jan 6, 2023
Online marketplaces benefited from the purchasing behavior of Italian consumers during the coronavirus (COVID-19) outbreak. Between June and September 2020, the orders made on marketplaces of the furniture sector reported a decrease of 58.71 percent, compared to the same period of the previous year. In Italy, the online retail of products for pets declined by about 21 percentage points.

Percentage change in marketing automation KPIs of marketplaces after the coronavirus (COVID-19) lockdown in Italy in 2020, by sector

CharacteristicFurnitureParafarmaceuticalFashionPetToysGardening
Views of product recommendations 103.49% 34.9% -14.69% -35.35% 54.21% 200.24%
Page views 51.98% 27.33% -35.97% -48.67% 19.53% 81%
Clicks on product recommendations 35.88% 177.27% -8.89% 26.73% 113.15% 482.59%
Number of orders -58.71% 54.76% -4.73% -20.72% 7.36% 76.29%
Showing entries 1 to 4 (4 entries in total)
Created with Highcharts 7.2.2Percentage change103.49%103.49%51.98%51.98%35.88%35.88%-58.71%-58.71%34.9%34.9%27.33%27.33%177.27%177.27%54.76%54.76%-14.69%-14.69%-35.97%-35.97%-8.89%-8.89%-4.73%-4.73%-35.35%-35.35%-48.67%-48.67%26.73%26.73%-20.72%-20.72%54.21%54.21%19.53%19.53%113.15%113.15%7.36%7.36%200.24%200.24%81%81%482.59%482.59%76.29%76.29%FurnitureParafarmaceuticalFashionPetToysGardeningViews of product recommendationsPage viewsClicks on product recommendationsNumber of orders
-100%0%100%200%300%400%500%600%

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

September 2020

Region

Italy

Survey time period

June 15 to September 15, 2020

Supplementary notes

Change compared with the same period of the previous year.
The conversion rate for pharma was not reported.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Register now
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Other statistics that may interest you

Other statistics that may interest you Statistics on

About the industry

10

About the region

9

Other regions

10

Related statistics

10

Further related statistics

10

Further Content: You might find this interesting as well

Statistics

Topics

Coronavirus (COVID-19) vaccines and treatmentsCoronavirus disease (COVID-19) pandemicCoronavirus (COVID-19) in ItalyCoronavirus: impact on the global economyCoronavirus (COVID-19): impact on tech sector
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Register now
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.