This statistic shows the results of a survey about the online luxury consumption in China as of 2018. During the survey period, around 63 percent of respondents in China who had purchased luxury items online had college degree. Majority of the respondents were female.
Distribution of online luxury consumers in China as of 2018, by education level
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Distribution of online luxury consumers in China as of 2018, by education level
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among luxury shoppers on Tencent platforms in the past 12 months
Supplementary notes
The results of China's luxury consumer study combines Tencent platform users' survey responses and Tencent data of around 1.8 million Chinese luxury consumers.
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BCG, & Tencent. (November 10, 2018). Distribution of online luxury consumers in China as of 2018, by education level [Graph]. In Statista. Retrieved May 09, 2025, from https://www.statista.com/statistics/978026/china-share-of-online-luxury-consumers-by-education/
BCG, und Tencent. "Distribution of online luxury consumers in China as of 2018, by education level." Chart. November 10, 2018. Statista. Accessed May 09, 2025. https://www.statista.com/statistics/978026/china-share-of-online-luxury-consumers-by-education/
BCG, Tencent. (2018). Distribution of online luxury consumers in China as of 2018, by education level. Statista. Statista Inc.. Accessed: May 09, 2025. https://www.statista.com/statistics/978026/china-share-of-online-luxury-consumers-by-education/
BCG, and Tencent. "Distribution of Online Luxury Consumers in China as of 2018, by Education Level." Statista, Statista Inc., 10 Nov 2018, https://www.statista.com/statistics/978026/china-share-of-online-luxury-consumers-by-education/
BCG & Tencent, Distribution of online luxury consumers in China as of 2018, by education level Statista, https://www.statista.com/statistics/978026/china-share-of-online-luxury-consumers-by-education/ (last visited May 09, 2025)
Distribution of online luxury consumers in China as of 2018, by education level [Graph], BCG, & Tencent, November 10, 2018. [Online]. Available: https://www.statista.com/statistics/978026/china-share-of-online-luxury-consumers-by-education/
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