Digital media topped the ranking of the media with the highest advertising spending in France in 2024. In that year, digital media altogether saw more than 10.4 billion euros in ad investments in the country, while television ranked second with around 4.2 billion in ad spending.
Advertisement
Advertisement
Advertising spending in France in 2024, by medium
(in million euros)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
France Pub. (March 11, 2025). Advertising spending in France in 2024, by medium (in million euros) [Graph]. In Statista. Retrieved June 12, 2025, from https://www.statista.com/statistics/985768/advertising-investments-by-media-france/
France Pub. "Advertising spending in France in 2024, by medium (in million euros)." Chart. March 11, 2025. Statista. Accessed June 12, 2025. https://www.statista.com/statistics/985768/advertising-investments-by-media-france/
France Pub. (2025). Advertising spending in France in 2024, by medium (in million euros). Statista. Statista Inc.. Accessed: June 12, 2025. https://www.statista.com/statistics/985768/advertising-investments-by-media-france/
France Pub. "Advertising Spending in France in 2024, by Medium (in Million Euros)." Statista, Statista Inc., 11 Mar 2025, https://www.statista.com/statistics/985768/advertising-investments-by-media-france/
France Pub, Advertising spending in France in 2024, by medium (in million euros) Statista, https://www.statista.com/statistics/985768/advertising-investments-by-media-france/ (last visited June 12, 2025)
Advertising spending in France in 2024, by medium (in million euros) [Graph], France Pub, March 11, 2025. [Online]. Available: https://www.statista.com/statistics/985768/advertising-investments-by-media-france/
