Digital media topped the ranking of the media with the highest advertising spending in France in 2024. In that year, digital media altogether saw more than 10.4 billion euros in ad investments in the country, while television ranked second with around 4.2 billion in ad spending.
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Advertising spending in France in 2024, by medium
(in million euros)
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France Pub. (March 11, 2025). Advertising spending in France in 2024, by medium (in million euros) [Graph]. In Statista. Retrieved June 11, 2025, from https://www.statista.com/statistics/985768/advertising-investments-by-media-france/
France Pub. "Advertising spending in France in 2024, by medium (in million euros)." Chart. March 11, 2025. Statista. Accessed June 11, 2025. https://www.statista.com/statistics/985768/advertising-investments-by-media-france/
France Pub. (2025). Advertising spending in France in 2024, by medium (in million euros). Statista. Statista Inc.. Accessed: June 11, 2025. https://www.statista.com/statistics/985768/advertising-investments-by-media-france/
France Pub. "Advertising Spending in France in 2024, by Medium (in Million Euros)." Statista, Statista Inc., 11 Mar 2025, https://www.statista.com/statistics/985768/advertising-investments-by-media-france/
France Pub, Advertising spending in France in 2024, by medium (in million euros) Statista, https://www.statista.com/statistics/985768/advertising-investments-by-media-france/ (last visited June 11, 2025)
Advertising spending in France in 2024, by medium (in million euros) [Graph], France Pub, March 11, 2025. [Online]. Available: https://www.statista.com/statistics/985768/advertising-investments-by-media-france/
