Share of people buying premium brands in the Netherlands 2019, by product category

Published by
Kasia Davies,
Jan 14, 2025
This statistic displays the share of people mostly buying premium brands in the Netherlands in 2019, by product category. Respondents taking part in this survey were asked whether they buy mostly branded or unbranded products in certain product categories. Just over 60 percent stated to buy mostly premium personal care brands. By comparison, this was less than 30 percent in the sweet cookies category.

Share of people mostly buying premium brands in the Netherlands in 2019, by product category

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Source

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Release date

March 2019

Region

Netherlands

Survey time period

2019

Number of respondents

1,001 respondents

Special properties

consumers

Supplementary notes

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

The source does not specify the date of the survey or survey method.

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