Online retail: share of sales revenue by device 2018

Published by Statista Research Department, May 6, 2025
This chart presents the share of retail sales revenue generated through online channels in the fourth quarter of 2018 in the United Kingdom (UK), broken down by preferred device. The data reveals that as of the last quarter of 2018, purchases made through smartphones generated the highest share of retail sales revenue at 40.4 percent.
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Share of sales revenue from online channels in the United Kingdom in 4th quarter 2018, by device

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Release date

March 2019

Region

United Kingdom

Survey time period

2019

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Retail technology in the UKE-commerce in the United Kingdom (UK)Retail trade in EuropeMultichannel retail in the UKClick and collect
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