This statistic shows the purchase intentions for streaming services with daily content updates in the United States as of March 2019. Around 27 percent of respondents stated that they are much more likely to purchase a streaming service subscription if it included new content added on a daily basis.
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Purchase intentions for streaming services with daily content updates in the United States as of March 2019
Characteristic
Share of respondents
Much more likely to purchase
27%
Somewhat more likely to purchase
32%
Not very likely to purchase
12%
Not at all likely to purchase
10%
Don't know/No opinion
19%
0%5%10%15%20%25%30%35%40%
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This question was phrased by the source as follows: "Would you be more or less likely to purchase a subscription to a streaming service if it included the following features? New content added on a daily basis."
Share of consumers likely to purchase a streaming service subscription
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Morning Consult. (March 26, 2019). Purchase intentions for streaming services with daily content updates in the United States as of March 2019 [Graph]. In Statista. Retrieved June 17, 2025, from https://www.statista.com/statistics/989455/streaming-service-purchase-intentions-daily-content-us/
Morning Consult. "Purchase intentions for streaming services with daily content updates in the United States as of March 2019." Chart. March 26, 2019. Statista. Accessed June 17, 2025. https://www.statista.com/statistics/989455/streaming-service-purchase-intentions-daily-content-us/
Morning Consult. (2019). Purchase intentions for streaming services with daily content updates in the United States as of March 2019. Statista. Statista Inc.. Accessed: June 17, 2025. https://www.statista.com/statistics/989455/streaming-service-purchase-intentions-daily-content-us/
Morning Consult. "Purchase Intentions for Streaming Services with Daily Content Updates in The United States as of March 2019." Statista, Statista Inc., 26 Mar 2019, https://www.statista.com/statistics/989455/streaming-service-purchase-intentions-daily-content-us/
Morning Consult, Purchase intentions for streaming services with daily content updates in the United States as of March 2019 Statista, https://www.statista.com/statistics/989455/streaming-service-purchase-intentions-daily-content-us/ (last visited June 17, 2025)
Purchase intentions for streaming services with daily content updates in the United States as of March 2019 [Graph], Morning Consult, March 26, 2019. [Online]. Available: https://www.statista.com/statistics/989455/streaming-service-purchase-intentions-daily-content-us/
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