This graph shows the results of a survey about the products consumers read reviews on before the purchase in Italy in 2019. According to the source, the most common items consumers consulted reviews for were computer and electronic appliances, affirmed by 23 percent of respondents. Moreover, comments and reviews of other buyers influenced the purchase of clothing, textile products and shoes of 11 percent of respondents.
What kind of products or services do you usually read reviews for before the purchase?
Characteristic
Share of respondents
Computer and electronic appliances
23%
Telecommunication services
11%
Clothing/Textile products/shoes
11%
Books
7%
Automotive services
7%
Do-it-yourself/Bricolage/Flowers
6%
Furniture/Garnish
6%
Financial services and insurances
6%
Medication
5%
Toys
5%
Jewels/Watches
5%
Houses and building sector
4%
Food and wine
4%
0%5%10%15%20%25%30%
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The source does not specify neither the methodology nor the date of survey.
This question was phrased by the source as follows: "Riguardo a quali prodotti o servizi leggi recensioni prima di un acquisto?"
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Trustpilot. (March 1, 2019). What kind of products or services do you usually read reviews for before the purchase? [Graph]. In Statista. Retrieved June 06, 2025, from https://www.statista.com/statistics/993148/most-read-products-or-services-reviews-by-type-in-italy/
Trustpilot. "What kind of products or services do you usually read reviews for before the purchase?." Chart. March 1, 2019. Statista. Accessed June 06, 2025. https://www.statista.com/statistics/993148/most-read-products-or-services-reviews-by-type-in-italy/
Trustpilot. (2019). What kind of products or services do you usually read reviews for before the purchase?. Statista. Statista Inc.. Accessed: June 06, 2025. https://www.statista.com/statistics/993148/most-read-products-or-services-reviews-by-type-in-italy/
Trustpilot. "What Kind of Products or Services Do You Usually Read Reviews for before The Purchase?." Statista, Statista Inc., 1 Mar 2019, https://www.statista.com/statistics/993148/most-read-products-or-services-reviews-by-type-in-italy/
Trustpilot, What kind of products or services do you usually read reviews for before the purchase? Statista, https://www.statista.com/statistics/993148/most-read-products-or-services-reviews-by-type-in-italy/ (last visited June 06, 2025)
What kind of products or services do you usually read reviews for before the purchase? [Graph], Trustpilot, March 1, 2019. [Online]. Available: https://www.statista.com/statistics/993148/most-read-products-or-services-reviews-by-type-in-italy/
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