Leading digital advertiser sectors in Brazil 2024, by share of online ad spending

Published by
J. G. Navarro,
Jul 11, 2025

In 2024, retail alone accounted for almost one-fifth of Brazil's digital advertising spending. Consumer services ranked second with little more than ** percent, whereas the consumer electronics and IT segment placed third, holding a share of almost ***** percent. 

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Leading digital advertiser sectors in Brazil in 2024, by share of online ad spending

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Release date

April 2024

Region

Brazil

Survey time period

2024

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Statistics on " Digital advertising in Brazil "

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Other statistics that may interest you Digital advertising in Brazil

Global & regional overview

7

Digital retail media

3

Formats, devices, and platforms

8

Advertisers

4

Programmatic

3

Digital consumer insights

7

Third-party cookie deprecation

3

Brazilian overview

4

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Topics

Digital advertising in BrazilSocial media usage in BrazilAdvertising in BrazilAdvertising in MexicoMedia in Brazil
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