Social media network Pinterest's sales and marketing expenditure for 2024 was just over 1.01 billion U.S. dollars, up from 911 million USD in 2023. In 2024, Pinterest's global annual adjusted EBITDA stood at 1.03 billion USD.
Annual sales and marketing expenditure of Pinterest from 2016 to 2024
(in million U.S. dollars)
According to Pinterest: "Sales and marketing consists primarily of personnel-related expense, including salaries, commissions, benefits and share-based compensation for our employees engaged in sales, sales support, marketing, business development and customer service functions,advertising and promotional expenditures, professional services and allocated facilities and other supporting overhead costs. Our marketing efforts also include user- and advertiser-focused marketing expenditures."
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Pinterest. (February 6, 2025). Annual sales and marketing expenditure of Pinterest from 2016 to 2024 (in million U.S. dollars) [Graph]. In Statista. Retrieved June 07, 2025, from https://www.statista.com/statistics/995028/pinterest-sales-marketing-spending-worldwide/
Pinterest. "Annual sales and marketing expenditure of Pinterest from 2016 to 2024 (in million U.S. dollars)." Chart. February 6, 2025. Statista. Accessed June 07, 2025. https://www.statista.com/statistics/995028/pinterest-sales-marketing-spending-worldwide/
Pinterest. (2025). Annual sales and marketing expenditure of Pinterest from 2016 to 2024 (in million U.S. dollars). Statista. Statista Inc.. Accessed: June 07, 2025. https://www.statista.com/statistics/995028/pinterest-sales-marketing-spending-worldwide/
Pinterest. "Annual Sales and Marketing Expenditure of Pinterest from 2016 to 2024 (in Million U.S. Dollars)." Statista, Statista Inc., 6 Feb 2025, https://www.statista.com/statistics/995028/pinterest-sales-marketing-spending-worldwide/
Pinterest, Annual sales and marketing expenditure of Pinterest from 2016 to 2024 (in million U.S. dollars) Statista, https://www.statista.com/statistics/995028/pinterest-sales-marketing-spending-worldwide/ (last visited June 07, 2025)
Annual sales and marketing expenditure of Pinterest from 2016 to 2024 (in million U.S. dollars) [Graph], Pinterest, February 6, 2025. [Online]. Available: https://www.statista.com/statistics/995028/pinterest-sales-marketing-spending-worldwide/