Most popular e-commerce product categories Thailand 2023

Published by Kankanit Ciba, Jul 4, 2025

According to a survey on e-commerce and online shopping in Thailand as of January 2023, around ** percent of the respondents prefer to shop fashion products online. This was followed by beauty and personal care products with around **** percent of the survey participants.

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Most popular e-commerce product categories among consumers in Thailand in 2023

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Release date

April 2023

Region

Thailand

Survey time period

January 2023

Number of respondents

1,032 respondents

Age group

18 years and older

Supplementary notes

Original question: "What product category do you prefer to shop online?"

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Statistics on " E-commerce in Thailand "

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Other statistics that may interest you E-commerce in Thailand

Overview

5

Payment methods

5

Key indicators

6

Consumer behavior

5

Leading platforms

5

Segments

6

E-commerce users

5

Logistics

5

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Topics

E-commerce in ThailandRetail sector in ThailandThe digital market in ThailandRetail shopping behavior in ThailandSocial commerce in Thailand
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