Most popular shopping channels in Japan 2024

Published by Statista Research Department, Feb 18, 2025

Brick-and-mortar stores were the most popular shopping channels for consumer goods in Japan as revealed in a survey conducted in December 2024. Supermarkets led the ranking, with 80.6 percent of respondents stating that they frequent stores nearby to buy necessities. Convenience stores followed in second place, regularly visited by over 42 percent of respondents.

Most popular channels to purchase consumer goods in Japan as of December 2024

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Release date

February 2025

Region

Japan

Survey time period

December 19 to 23, 2024

Number of respondents

5,000 respondents

Age group

15 years and older

Special properties

multiple answers were allowed

Method of interview

Online survey

Supplementary notes

Original question: "Where is the place you visit regularly to buy everyday products? Please choose up to three top options among the following."

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Statistics on " Shopping behavior in Japan "

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Overview

5

Expenditure

4

Offline and online

4

Payments

5

Purchase decision

4

Customer satisfaction

4

Sustainable shopping

4

Inflation

4

Further related statistics

10

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Topics

Shopping behavior in JapanSustainable shopping in JapanPrivate labels in JapanPayment methods in JapanDigital shopping behavior in Japan
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